Top 5 "Recession-Time" Marketing Tips to Help Your Business Thrive!

Right now is a great time to reassess your marketing plan--what worked and what didn’t and where to go from here. In business the landscape is always changing. It's especially important to tighten up your marketing plan when the economy is only puttering along. So how do you weather the storm and even THRIVE during a recession?

I have to admit that it’s taken the effects of a recession to really make me realize where AMH has become complacent in our marketing. How does the saying go? You know the one about the cobbler’s shoes! Now that the economy has slowed things down a bit I’ve realized that we've been slacking on keeping in touch with you. So I’m going to make it up to you!

I’m going to share with you my Top 5 Marketing Tips that BRING RESULTS. They’re relatively easy, very rewarding and I’ve seen them work first hand for my own businesses and my clients' businesses.

1. Email Marketing. Staying in front of your customers is one of the most important elements of what I like to call "relationship marketing" (a.k.a. building lasting relationships with your customers). Let’s face it, you offer something valuable, something your customers need. But you know how busy life can be—sometimes its hard to find the time to even go get a haircut for instance. It's no different for your customers. So be there for them, remind them why your service or product is worth their time. The more often you’re “there” the more likely the moment will be right for them to buy. Sometimes they just need a friendly reminder or even a coupon to take action. Click Here to Get Started with Email Marketing in minutes >>

2. Blogging. Ok. I know many of you have perhaps been reluctant to jump on board with the blogging craze, but boy are you missing out! I have seen first hand how a well done blog can:

• Demonstrate your expertise


• Provide real value to customers


• Increase web traffic


• Boost your visability


• Create a media buzz


• Skyrocket your sales

Having a blog has proven to be an invaluable asset for my companies. If you’re ready to learn more about quickly getting a blog up and running and working for you, click here for our quick start guide.

3. Snail Mail. Here’s an area where I’ve really been slacking—I’ll admit it. Sorry about that. The fact is people still love to get REAL mail. A hand-written note can really brighten someone’s day and show them how much you really appreciate their business! So you decide why you’d like to send notes/cards—maybe for a birthday, at the finish of a project, after the purchase of a product, etc. The point is, this little gesture goes a long way. So go set some Outlook reminders and start sending some notes—you’ll definitely see results.

4. Consistent Branding. This doesn’t just mean paste your logo on everything. Think about this one. Does your logo really reflect the image you want to portray? Are you attracting the kind of clients/customers you really want? Here’s the real kicker: does your business image reflect the value you provide?

Let’s face it, if you have the choice between two companies who offer the same service, are you going to pick the one with the professional image or the one that looks like they haven’t thought about their image since the seventies?

Your brand is your beacon—it proclaims why people should care about what you offer. There’s a reason big companies spend millions on their image—because the return is exponential! The good news is that you can get a professional image that draws in your ideal clients, just like the big guys, but with a small business price tag!

5. Get Involved. This one is one of my favorites! Pick a favorite hobby or cause and spend some time (or money) making a difference in the lives of others. There are many ways to be involved in your community—volunteering, serving on the board of a charity, tutoring, sponsoring events or even donating a portion of your proceeds to a non-profit.

The best part about this practice is that you are not only expanding your sphere of influence, but you’re also making a difference in the community at the same time. It’s win-win!

I hope you’ve enjoyed my TOP 5 tips for marketing success. Like I said, I have personally seen these practices produce amazing results. I look forward to hearing how they help your business thrive—even during a recession.

Please contact us if you'd like further information on any of these tips! That's what we're here for--to help your business grow!